第一节介绍了关系营销产生的背景。
Section one introduces the emergence background of relationship marketing.
本文是关于媒介关系营销的研究。
The thesis is about the study of relationship marketing of media.
口口相传，仅关系营销就大大地增加了销售量。
Word of mouth, and relationship marketing alone have increased the sales more and more each month.
关系营销的手段是互利合作关系。
Mutual benefit and cooperation is the means of relationship-sale.
关系营销一直强烈影响再造。
Relationship marketing has been strongly influenced by reengineering.
与此相反，关系营销是跨职能的营销。
In contrast, relationship marketing is cross-functional marketing.
证券服务营销的实质和主流是关系营销。
The essence of security service marketing is relationship marketing (RM).
交易营销是更大的概念即关系营销的一部分。
Transaction marketing is part of a larger idea called relationship marketing.
关系营销注重什么？
增强企业竞争力，企业必须树立关系营销观念。
To enhance the capacity of competition, enterprises should foster the idea of relationship marketing.
第三节分析了关系营销与传统的交易营销的区别。
Section three analyzes the differences between relationship marketing and the traditional transaction marketing.
关系营销能在各方建立牢固的经济、技术和社会纽带。
Relationship marketing builds strong economic, technical, and social ties among the parties.
关系市场理论对关系营销的价值研究领域有重要贡献。
The theory of relationship market has significant contribution to the whole value research field of relationship marketing.
文章探讨了新兴的关系营销模式在旅游业中的应用问题。
The article discusses the application of relationship marketing in tourism industry.
网络电话，成熟的新产品，营销渠道，关系营销，竞争力。
IP, network phone, marketing channel, Relation marketing, Competitive, mature new product.
关系营销的结果是建立一种独特的公司资产——营销网络。
The outcome of relationship marketing is the building of a unique company asset called a marketing network.
因此，研究关系营销理论在房地产市场的应用非常有意义。
Therefore, it is very applicable to study the application of relationship marketing in real estate market.
论文首先提出了B2C关系营销中目标客户确定的总体方法。
The method of identifying target customer in business to customer (B2C) relationship marketing is offered generally first.
文章试图剖析了物流企业实施关系营销的指导意义以及方法思路。
The paper attempts to analyze some new ideas and methods of Relation Marketing for logistics enterprise.
几十年来，人们试图扩大市场营销，关系营销是其中的一个尝试。
Over the decades, attempts have been made to broaden the scope of marketing, relationship marketing being one of these attempts.
接着，本文探讨了关系营销在我国商业银行业的可行性和必要性。
Then it discusses the feasibility and necessity of the application of relationship marketing in China's commercial banking industry.
许多研究结果表明，实施关系营销的企业可以获得持续的竞争优势。
A great number of research results have indicated that companies could achieve sustainable competitive advantages through relationship marketing.
关系传播、关系营销、关系管理是当前国际社会科学领域的热门概念。
The relation communication, marketing and management are the popular conceptions in the international social scientific fields at present.
关系营销试图从把市场营销当做一个长期关系而不是单个的交易这个角度来分析这个问题。
Relationship marketing attempts to do this by looking at marketing from a long term relationship perspective rather than individual transactions.
奥美将在亚太区域所有市场为该物流巨头指导线上宣传活动，关系营销和数字广告。
Ogilvy is expected to take on above-the-line, relationship marketing and digital advertising for the logistics giant.
关系营销的可操作性涉及三个问题：关系市场、关系营销组合和关系营销的道德问题。
Three key issues must be considered to make relationship marketing workable, namely the issue on relationship market, on relationship marketing mix, and on relationship marketing ethics.
对当今通信行业现状、发展趋势和株洲卫通现状进行分析，为关系营销管理研究奠定基础。
The analysis of the communications industry 'and China Satellite communications Corporation Zhuzhou Branch actuality and trend provide the basis to the research of relationship management.
商业银行关系营销的目标是建立顾客忠诚，因为企业80%的利润来自于20%的忠诚顾客。
The goal of relationship marketing in commercial bank is to build up customer loyalty, because 80% of the total profit is come from 20% loyal customer.
本文在文献回顾的基础上，对这两个问题提出了自己的看法，并提出了关系营销的一个理论模型。
The paper gives some answers to the two questions and advances a theoretical model of relationship marketing on the basis of documentary review.
本文从关系营销战略的引入、具体策略方案的制定，到关系营销战略的实施，提出了一整套的方案。
This text proposes a whole set of the strategy from introduction of the relationship marketing strategy, establishing idiographic scheme to implementing the relationship marketing strategy.
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