印度联合利华,印度最大消费品企业之一,在最近年度报告中指出,在皮肤保养方面,“美肤洁白仍是重中之重”。
Hindustan Unilever, one of the largest consumer products companies in India, noted in recent annual reports that "skin lightening continues to be a major area of emphasis" for its skin care division.
而联合利华在印度5%的销售额来自一群社会地位地下的女性创业者。
Five per cent of Unilever's sales in India now come from an army of underprivileged women entrepreneurs.
联合利华印度公司的老板Nitin Paranjpe看出了他们未来在印度的三个大挑战。
Nitin Paranjpe, the boss of Hindustan Unilever, sees three big challenges for India's future.
以印度的洗涤产品市场为例,联合利华甚至将其市场份额稍微提升了一些至37%以上。
In the Indian market for laundry products, for instance, Unilever even managed to increase its share slightly, to just over 37%.
在印度,联合利华雇佣了一批沙克提企业家。这些企业家在本土销售公司物品,在卫生和保健上教育朋友。
In India Unilever employs an army of shakti entrepreneurs who sell goods from their homes and educate their friends in health and hygiene.
当2003-04年宝洁决定在印度市场发力的时候,联合利华印度(联合利华的印度子公司)的利润率从超过20%降到了13%多一点。
When P&G decided on a big push into India in 2003-04, margins at Hindustan Unilever, Unilever's Indian subsidiary, fell from just over 20% to a little more than 13%.
中国是联合利华公司的五大区域性市场之一,其他四个地区是中欧和东欧、印度、南拉丁美洲和东南亚。
China is one of the five regional markets for Unilever, together with Central and Eastern Europe, India, Southern Latin America and Southeast Asia.
中国是联合利华公司的五大区域性市场之一,其他四个地区是中欧和东欧、印度、南拉丁美洲和东南亚。
China is one of the five regional markets for Unilever, together with Central and Eastern Europe, India, Southern Latin America and Southeast Asia.
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