第6章分析了某专用车有限公司对实施大规模定制营销的经验和教训。
Chapter 6 is a case analysis, which shows the experience and lessons of a special vehicle co., LTD when it takes mass customized marketing strategy.
因此建立什么样的营销组织结构,以支持大规模定制战略的实施,这是本文要探讨的主要问题。
And the subject matter of this article is about the type of marketing organizational structure that should be established to support the strategy of mass customization.
因此建立什么样的营销组织结构,以支持大规模定制战略的实施,这是本文要探讨的主要问题。
And the subject matter of this article is about the type of marketing organizational structure that should be established to support the strategy of mass customization.
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