The differences between a company like Amazon and a small specialty player illustrate the disparities between a market-share model, designed to serve as many products to as many people as possible, and a customer-focused approach aimed at developing deep loyalty from shoppers, according to Kahn.
FORBES: Many-stop Shopping? How Niche Retailers Are Thriving on Internet 2.0
Only in the world of personal computers could a company like Apple, essentially a has-been reduced to a miniscule market share, introduce a throwback model distinguished only by a differently colored plastic box, and have it treated by the media as if it was a history-making event.
Despite gross inefficiencies like this, the SOE share of the total A-share market capitalization has actually increased, jumping from 65% just a decade ago to approximately 75% today.
As a result, Lenovo gained 2.6 share points year-over-year and achieved a record-high market share of 15 percent.
ENGADGET: Lenovo Q2 earnings reveal record high sales of $8.7 billion, highest-ever PC market share
Beyond the official scrutiny lies a tussle among exchanges for market share as high-speed trading becomes a central cog of the market.
The truth is that unlike Microsoft (nasdaq: MSFT - news - people)--well-known for its months-long, delay-ridden product launches--and in spite of a sub-10% market share for personal computers, Apple still knows how to work a room.
For most investors in technology start-ups, the typical approach entails a five-year investment horizon that will enable the company to build market share and a sizeable customer base, making it ripe for a high-value liquidity event.
FORBES: Forget The Long Term: Building Your Startup For A Quick Exit
"Starbucks told us that it has made a loss for 14 of the 15 years it has been operating in the UK, but in 2006 it made a small profit" - in spite of a reported market share of almost a third.
BBC: Is government too scared of Google, Amazon and Starbucks?
In the global tablet market, IDC expects Apple will have maintained its number one position in 2012 with a 53.8% market share -- but that is a fall from a 56.3% share in 2011.
Normally an exchange or ECN pays broker-dealers two-tenths of a penny per share for putting shares onto its market and charges three-tenths of a penny to brokers who remove them by making a trade.
The Company's laptop shipments worldwide in the quarter were up 11.3 percent year-over-year, helping Lenovo gain 2.6 share points and achieve a record-high laptop market share of 16 percent.
ENGADGET: Lenovo Q2 earnings reveal record high sales of $8.7 billion, highest-ever PC market share
With 15 million-plus subscribers, Bharti's Airtel service boasts a 22% market share and a pan-Indian footprint that is the envy of competitors.
Its rival Apple - whose largest handset has a 4in screen - came in second with a 19.1% market share.
Not only did the partnership give Nokia a better smartphone OS and hence more of a chance to stake a claim on the lucrative smartphone market, it also gave it a deep-pocketed partner that was as desperate for a bigger share of the market.
FORBES: Lumia And China Are Key To Nokia's Future; $6.50 Fair Value
The Xbox 360 once again topped the NPD Group's hardware charts in July, claiming a near-majority 49 percent market share of consoles -- but the 203, 000 units sold were a steep drop from the 257, 000 units that traded hands in June, and a far cry from the glory days that would have given a victory more meaning.
ENGADGET: NPD: Xbox 360 ruled a steadily declining video game empire in July
Lion Air is a low-cost carrier that holds about a 45 percent market share in Indonesia, a sprawling archipelago that's seeing a boom in both economic growth and air passengers.
Jif gives the company--which already dominates the jams and jellies category with a 41% share-- a leading 38% of the peanut butter market.
Some are hoping the deal will trigger further unions in a still-fragmented industry (the new company will have a market share of just 7.6% in America).
Although Airbus sold more planes in total than its rival last year, Boeing enjoyed a 70% share of a booming market in widebody, long-haul aircraft (where margins are better) .
ECONOMIST: Airbus has a small problem in the market for big jets
This means that marketing is no longer viewed as merely a tool for building market share or short-term revenues, but is instead considered a strategic investment in building critical intangible assets, such as customer relationship and brand equity, which produce important long-term profits.
His two-ounce caffeine and vitamin elixir, 5-Hour Energy, promises to keep users alert without crashing -- and claims a 90%-plus market share in the energy shot sector.
The firm commands a 30 percent market share in China's nascent TD-SCDMA market, and hey, you can only be a massively successful manufacturer in your domestic market before trying your hand elsewhere, right?
ENGADGET: ZTE looking to move upmarket, build lots of smartphones
It enters a hotly-contested market led by Groupon which recently suffered a dip in share price owing to lower-than-expected sales.
Meanwhile, bigger banks are going after more middle-market clients in a bid to win market share.
WSJ: HEARD ON THE STREET: Banking Whales Leave Minnows Behind
Standard Chartered provides a full range of services in markets where it is strong and a pared-down version in countries where it has only a small share of the market.
Nokia has a renewed spring in its step, having recovered from a stumble in early 2004, when a lacklustre product line-up caused its market share to drop below 30% for the first time in years.
Kurt Hellstrom, the CEO, told investors that Sony-Ericsson needs a market share of at least 10% to break even.
This makes the A-share market unusually susceptible to the sentiment of Chinese household.
Although Heidelberg dominates the traditional offset commercial printing market, Xerox leads the fast-growing digital-production color segment with a market share of 55%.
So far this year, Ford is achieving its modest goal of slowing its rate of decline for its North American brands in the domestic market--the brands have lost lost three-tenths of a point of market share this year, falling to 15.3%, compared with a loss of 1.1 points last year.
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