Use a photographic plate to record an image from a zenith-pointing telescope, and you will end up with a streaky image, as a result of the earth's rotation.

ECONOMIST: Mirror, mirror

Similarly, long-term sky surveys and supernova searches can be done with a zenith-pointing telescope: over the course of a year, the telescope can observe an entire band of the sky.

ECONOMIST: Mirror, mirror

He keeps a memento behind his desk: A 20-year-old Zenith TV, knobs missing, pierced by a bullet from an angry miner.

FORBES: Not King Coal

Then, of course, comes the NFL player draft, the zenith of off-season events a series of telephone calls and bear hugs reimagined as prime-time entertainment.

WSJ: Jason Gay: Do Sports Fans Need an Off-Season?

But they do argue it can only reduce the present extent of vote-buying, which, by most accounts, reached a zenith in the election last year.

ECONOMIST: Thailand

And while it carries a certain special-occasion cachet internationally, sushi is by no means the Japanese zenith of gastronomy.

BBC: Kaiseki-ryori: Japanese haute cuisine

Watchmakers present and demonstrating their crafts include Sebastien Buliard with Zenith and Dominique Loiseau with Girard-Perregaux, who presents a fascinating concept on time and wristwatches.

FORBES: Experience Time And The Art Of Watchmaking For Yourself

The most recent edition of the Oxford Concise Dictionary of First Names included a clutch of neo-names such as Bijou, Gobnat, Beige, Raven, Karma and Zenith.

BBC: 'I'm not a name, I'm a number'

Without censorship, advertising spending in South Africa has grown by 15.4% a year since 1996, making it the world's fifth-fastest-growing market, according to Zenith Media Worldwide.

ECONOMIST: Free at last