Social media is an invaluable tool to address and even reverse potential liabilities before they can have a detrimental effect on the brand.

FORBES: Social Media in the C-Suite

Until this study, it was difficult to measure if what people say to each other about their brand experience has a direct effect on sales.

FORBES: Quick: What Are They Saying About Your Brand?

Since such organisms (simple yeasts or bacteria) would carry a brand-new genetic code, they would in effect be new life forms.

ECONOMIST: A new kind of DNA

For example, Drevna noted that expansion projects at the nation's existing refineries have had the effect of adding the equivalent of a brand new refinery every year.

CNN: Behind high gas prices: The refinery crunch

Next year a 50 percent decrease in all of the brand-name drugs in the doughnut hole will go into effect.

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Having said this, what creativity has in common from one company or brand to the next is that if it catches on with consumers, it can have a turbo-charging effect.

FORBES: What Does Creativity Look Like in Branding These Days? Three Marketing Pros Weigh In.