Freeshipping.com: Browse through more than a million brand-name products here.

CNN: Best free stuff online: Catering to consumers

To do that, Capellas says Compaq will slap its well-known brand name on a wide range of products: from portable organizers to the Himalaya servers that power AOL's e-mail system to products still in development that will blur the lines between computers and electronic appliances like cell phones and stereos.

FORBES: Desktop battle plan

In 2005, Haier made a bid to purchase Maytag, to be able to sell its own products under a well-known American brand name.

FORBES: Outsourcing--To America

"Profits and exposure of the brand name as a promoter of good Italian products, " says Trapani.

FORBES: Flight to quality

One explanation is that Apple products have become a brand-name accessory, the technological equivalent of another Japanese favorite: a Louis Vuitton bag.

WSJ: Japan's iPad Frenzy Signals a Sea Change

Then there are David Harrold and Bruce Prevost, who set up Palm Beach Finance Partners in 2002 and marketed it as a hedge fund to provide financing of brand-name products to retailers.

FORBES: A Plague on All Their Houses

Then there are David Harrold and Bruce Prevost, who set up Palm Beach Finance Partners in 2002 and marketed it as a hedge fund to provide financing of brand-name products to investment-grade retailers.

FORBES: A Plague on All Their Houses

The addition of the T-Mobile handset provides 7-Eleven customers with brand-name service at a value price for those who prefer prepaid products.

ENGADGET: T-Mobile brings prepaid option to 7-Elevens nationwide, doesn't come in Pi?a Colada flavor

Eastman Kodak Company and JK Imaging, Ltd. today announced that they have entered into a multi-year agreement for JK Imaging to license the Kodak brand name for certain consumer products, including digital cameras, pocket video cameras, and portable projectors.

ENGADGET: Kodak licenses its name to JK Imaging for cameras and projectors