As a result, we realized we had to tell our story in a different way and introduce new people to the SAP brand.

FORBES: Rethinking SAP: Beyond 'Business As Usual'

It was then that we decided to expand the whole story of the characters into a new medium, while controlling the brand as well.

FORBES: Move up http://i.forbesimg.com t Move down

"The Vera Wang brand does not sell her personal love story nor her marriage, but the soul of a New Yorker dedicated to offering women a luxury lifestyle brand, " said Leis, who is also a former director of marketing for Saks Fifth Avenue New York.

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