George Lucas has been at the forefront of transmedia, long before the term became a buzz word in Hollywood.
Integration is often dismissed as a buzz word, meaning little more than the co-ordination of bus, tube and train time-tables.
Social entrepreneurship is just a buzz word, and it never succeeds without a deep understanding of the local environment, corporate governance, and long-term infrastructure.
And you thought Big Data was just a buzz word.
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The worlds of video games and Hollywood continue to converge with transmedia being a key buzz word in Hollywood today.
It's a good buzz word, but the real challenge is sticking to healthy habits as the hour grows later and the pressures mount.
One of the apps that has been getting a lot of buzz is Word Lens: an iPhone app that instantly translates languages on signs instantly - fire up the camera, point it at a sign and off you go!
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While Tremor members receive few marching orders, "buzz agents" get a word-of-mouth primer when they volunteer to pitch products.
The new buzz word when it comes to finding a political way out of Syria's crisis is "transition".
It was a combination of style, online buzz coupled with strong word-of-mouth experience, user-friendliness, and innovation that reached across all of the demographic boards and into the everyday lives of millions.
And before it even opened, it was surrounded by Broadway buzz, with word that producers were seeking a theater on the Great White Way, perhaps for the spring.
He would say that his government does have a big idea: to bring excellence and choice to the public services through a combination of increased funding and (New Labour buzz-word meaning competition) contestability.
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