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Tobacco farmers know there's not a cash crop they can grow that's as lucrative.
CNN: The Tobacco Deal: Smoke And Mirrors?
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Besides being a cash crop, it is used as medicine and, as part of tribal culture, smoked on special occasions.
ECONOMIST: An opium ban is a mixed blessing
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Over the next two centuries, the growth of tobacco as a cash crop fueled the demand in North America for slave labor.
CNN: A brief history of tobacco
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For some 60, 000 families in Peru who survive on growing coca it is a valuable cash crop.
BBC: Peru is the biggest producer of cocaine after Colombia
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Many Afghan farmers are reluctant to switch to a new cash crop because they are accustomed to being paid upfront to grow poppies for opium traders.
NPR: Promoting Perfume, Not Poppies, in Afghanistan
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But in a country where over 40% of the population are hill-tribesmen, many of them dependent on opium as a cash-crop and for medicine, it is proving tricky.
ECONOMIST: Calls to re-legalise opium
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The islands' traditional cash crop, cloves, faces a bleak future.
ECONOMIST: Zanzibar