In artistic terms, Ms Hasegawa's insistence on collective experience is more than a catchphrase.
My powerful massage from the spa's Maya therapist, the granddaughter of a shaman, proved that "energy work" isn't always just a catchphrase.
Hein, a 34-year-old computer trainer who is attempting the doubly difficult feat of getting rich off a Web site and a catchphrase at the same time.
He also introduced a catchphrase, which included a swear word.
Business sustainability is in essence a useless catchphrase, said Dunn, unless employee engagement and empowerment is factored in.
History also plays a part: foreigners have never done the country much good and self-reliance remains a potent catchphrase.
Richard Preston went with a more established Internet catchphrase.
So those who are experiencing the pain and trauma of the black experience in this country don't want their rallying cry to be watered down with a generic feel-good catchphrase.
It follows the announcement last week that it had secured a commission for celebrity quiz show Catchphrase.
In later years, Winner also directed and starred in a series of commercials for a car insurance company featuring the catchphrase: "Calm down dear!"
It was once an American catchphrase -- cheery shorthand for a blithesome fact of American democracy: Our presidents come from among us, and have traditionally striven to continue moving among us.
Sir Alan, head of computer firm Amstrad and a former chairman of Tottenham Hotspur football club, adopted the catchphrase for his stint as host of the show.
BBC: NEWS | Entertainment | Apprentice duo do battle in final
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