Yup, it's a story so common by now it's a clich.

FORBES: Digital Rules

The blending of the virtual and physical, or clicks and mortar, already is a Web clich.

FORBES: Silicon in the Snowbelt

The movie (directed by Arthur Hiller, who, believe me, we'll be getting to) is shot as a mock documentary in which endless streams of clich d movie insiders, many of whom play themselves, turn to the camera and tell you what's been taking place.

CNN: Review: 'Burn Hollywood Burn' is 86 minutes of pure torture