And it is a con, as in confidence game.

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Capcom is using Comic-Con to unveil a brand new game, rumored to be Ultimate Marvel vs.

FORBES: Why Video Games Rule San Diego Comic-Con

But Comic-Con has become such a huge press event that it allows game companies to unveil new games to both the media (both mainstream and core gaming) and public at the same time.

FORBES: Why Video Games Rule San Diego Comic-Con

More game publishers used Comic-Con to debut brand new titles, even though the show is just a month after the big E3 convention.

CNN: 5 games to watch from Comic-Con