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Iceland and Cyprus have discovered how painful it is to have a banking system without such a deep pocket lender of last resort.
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He is scrambling to get sponsorship money, stadium advertising and a naming-rights deal from a deep-pocket corporation.
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And their thought on that is that they have more open space even though they have big houses, and that someone who maybe doesn't have quite as deep a pocket could build a smaller house in the county and help finance it by selling away some of these extra square footage.
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However, getting them to give up their high-priced spectrum for auction may not be that easy, as it would require another deep pocket buyer to sign a fresh deal with them.
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Germany, despite initial reservations had no option than to dig deep into the pocket to fund a lifeline for Greece.
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Some experts are betting that in many parts of the country digging deep into one's pocket for a thick wad of crumpled, grimy bank notes will soon be a thing of the past.
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Jones, a Republican running for a U.S. Senate seat in 2012, has been currying favor with deep-pocket industry contributors.
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It's difficult to explain just why we do it -- why having a very basic camera in our pocket compels us to shoot photos and videos of live music that, deep down, we know we'll never look at.
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