Previous consumer-created ads for Doritos, including one that showed a vengeful dog securing an electronic bark collar on a guy, and another that featured an office worker slamming a crystal ball into a vending machine, have notched top slots on USA Today's annual Super Bowl Ad Meter.

FORBES: The Super Bowl Ads You Can't Miss

Tokyo, May 14, 2012 - Fujitsu today announced development of a special device that can be attached to a dog's collar to monitor their level of activity and other data.

ENGADGET: Fujitsu collar monitor proves that all dogs go to the cloud

The owner dials their pooch's number and after one ring, it automatically connects to the phone on the dog's collar, allowing the dog to hear its master's voice, transmitted out of a speaker built into the collar-piece.

CNN: Give a dog a cell phone