When I found myself at a pre-Fashion Week runway show last night, soaking in uber-cool choreography during a presentation by the denim line DL1961, I tried to forget about how I had answered my first e-mail at 7 that morning.

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Her first foray into fashion fame came when she appeared on the fifth season of "Project Runway, " a U.S. reality fashion show where participants compete with each other to create the best clothes.

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At a show in March, law students and young lawyers walked a runway, while fashion and branding experts and a law professor judged their outfits.

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Marc Jacobs, Jimmy Choo and Donna Karan have just added retail to their websites this year, for example, while Burberry has started offering select pieces from its runway presentations for a limited time on its website merely hours after its Fashion Week show.

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