Aligning individual and organizational goodness is the best way to create the most fertile soil in a corporate culture.

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Imagine if your organization could foster a generative framework and that fertile soil encouraged your customers to co-create unimaginable new value.

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It is the Ibiza the ancient Greeks used to call the 'pine-covered island', a fertile land where almost every patch of soil is filled with trees bearing different fruits - figs, quinces, lemons, carob seeds and almonds - so that the surrounding air is perfumed with their ripening scent.

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That cold current is the reason why Peru's coastal plain is a desert (whose soil can be made fertile when irrigated by the waters of rivers rushing down from the Andes).

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The problem at present, he says, is that North Korean farmers plant too many poor-quality seeds in a desperate attempt to boost crops, and do so in soil that is becoming increasingly less fertile.

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Lands with fertile soil, useful minerals, navigable waterways, proximity to trade routes and easy energy sources enjoy a leg up over groups inhabiting less fortunate locales.

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