At his bungalow in Marrakech, Cox interspersed a thicket of spiky bamboo with a big curvy-leafed fig tree.

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The FIG Tree in Garstang features a Fairtrade heritage exhibition, cafe and gift shop.

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"From a brand perspective Foursquare is still seen as a game in the eyes of many users and this may be seen as a move to add more credibility to its brand, " said Joe Ryrie, creative strategist at the Fig Tree Network.

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