"The more I reflect on who she is, what she's done and how great it would be for this sport, in my opinion it is a marketing opportunity that FIS should be taking, " Lee-Gartner added.
Deezer is already available directly via a number of hi-fis and in-car entertainment systems - and of course on most smartphones, tablets and PCs - but we believe that putting Deezer at the heart of the TV experience marks the next innovation for music.
"I always go 100% percent but today there was one difference between my runs -- I made a mistake in the first one and skied as I know in the second one, " Hirscher told the official FIS website.