Mad Catz intends to launch a full range of GameSmart products, including game controllers, gaming mice, gaming keyboards, headsets, and other specialty controllers.

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Most of the online firms are now rapidly transforming themselves from low-cost trade-executors into electronic financial-service companies offering a full range of retail products, from share-trading to insurance.

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Mr Vasella claims that big buyers, such as Wal-Mart in America and health-care providers in emerging markets, want to be able to buy a full range of patented and generic products from one supplier.

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The asset management division provides retail investors with a full range of mutual fund and alternative investment products, and institutional clients with a fully integrated asset management offering.

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Company B is at a disadvantage because it cannot offer the full range of products.

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Products offered consist of a full range of casual dresses, tops, weekend wear, shoes and accessories.

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