Some retailers may be giving it a half-hearted effort thanks to the bad timing of where the holiday falls.

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The Senate bill made a half-hearted effort to prevent such abuses, but failed.

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The company called it quits in microblogging last year after a late arrival and half-hearted effort in the space, and now its latest e-commerce initiative, called Lekutian, appears to also be suffering from its own identity crisis.

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