This intriguingbook, written by a literature professor turned military historian, tells how the British and French convinced themselves during World War I that they were doing just fine on the battlefields.
Gun Fight by Professor Adam Winkler (full disclosure: a freebie) is intriguing in these partisan times, both because it is a very balanced, objective book and because the author makes the case for a middle way.
This one is an extremely intriguing question one that is at the heart of abook we are in the process of writing with fellow Forbes contributor Mike Maddock.
Not surprisingly, the differences between them and their American counterparts are vast and present both challenges and opportunities for global marketers. (In fact, the findings were so intriguing and vital to success in China that we decided to write abook.) What follows below are some of the key findings.