Mr. COLEMAN: Yeah, a black man basically with a redneck attitude, kind of a cowboyish kind of guy, you know, kind of out there, fun-loving but, you know, not so out there that, you know, people think, you know, you're a menace or anything like that.

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Following the conversation on Twitter shows quite a few viewers loving the commercial, but not nearly the kind of engagement a company hopes for coming out of the Super Bowl.

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When he gently introduced the idea of giving up the house, he did it in a kind and loving way.

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