Conversely, a lack of relevance is the challenge currently facing retailers Sears and JCPenney.

FORBES: Connect

In presentations, self-centeredness is manifested by a lack of relevance to the audience, and in sales by the lack of benefits for the customer.

FORBES: Having a 'versation

There's already a surfeit of computerized English instructional aids for the classroom, but most lack the cultural touchstones and relevance needed to engage kids, says Ooi, who is an adviser to the Web project.

CNN: Computerized English