Since last month, however, Nike has moved to produce a Lin-themed shoe.
The Raptors used Lin on their website to promote the game, and even showed a Lin highlight reel video on the jumbotron before the game.
With 8:16 left in the first quarter against the Jazz the only game Lin and Anthony have played together since Lin became a starter Lin threw a crisp pass to an open Landry Fields outside the three-point line.
In a little more than a month, Lin moved from being a bench-warmer to one of the most popular athletes on the planet.
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The dynamic took a somewhat odd turn when, in the second quarter, a driving Lin got fouled hard in the paint flagrantly so by Tyson Chandler, and the sellout crowd of 19, 033 rained down cheers.
The Bulls even boast a Jeremy Lin-like character in Lucas, who spent most of his seven-year career overseas and in the NBA's Development League before earning a few starts this year thanks to Rose's injuries.
From a marketing and endorsement standpoint Lin has a tremendous amount of potential.
Nobody is going describe James as an underdog, and he has a decade head start on Lin as a global phenomenon.
At a corner convenience store where Lin worked, a makeshift memorial went up with notes of condolences.
Injuries have been a headache Lin won't return unless there's a round-one shocker but that erratic 36-30 regular season put New York in a difficult playoff spot.
Anthony, starting to show signs of a sync with Lin, led New York with 22 points.
And finally, Mayor Bloomberg must be ecstatic about all the extra tax money as a result of Lin.
The Knicks show a video on the scoreboard in which a teammate ridicules Lin as the worst dresser on the roster.
Chen plans to become a banker or a politician, Zhang aspires to be a teacher and Lin dreams of becoming an NBA referee.
But then you watch what has happened in New York the past week and a half with Jeremy Lin and you see how this city still can deliver a national rumpus like none other.
And while being a dribbling expert sounds as exciting as being a chef who specializes in porridge, Lin has made it a devastating art.
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The night before he earned a spot in New York's injury-plagued rotation, Lin crashed on a teammate's couch because he had no apartment of his own.
"Any mechanical motion, such as the movement of arms or the fingers of a robot, could be translated to control signals, " said Zhong Lin Wang, a professor at the Georgia Institute of Technology.
More important, storage has several potential value streams, said Lin in a presentation at Intersolar.
In a few short weeks Lin has seen that number grow to over 66, 000.
During her senior year, Wei mentioned all this to Mark Lin, a mutual friend.
Lin, a Chinese-American, left the New York Knicks for the Houston Rockets last week.
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Jeremy Lin did a lot for the New York Knicks this past NBA season.
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One company that is sure to be keeping a close watch on Lin and any potential future endorsements: Li-Ning.
At the time, Lin was a lightly regarded, semi-known point guard who had completed his final season at Harvard.
Restaurants were shutting down, and Lin saw a chance to gain market share.
Lin is a point guard who can score, but who can also play the more conventional role of set-up man.
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Lin is a free agent this summer, and his future with the Knicks, seemingly secure not long ago, is unclear.
In the last game before Lin became a star, last Friday against the Boston Celtics, the Knicks ran nine pick-and-rolls.
Felton was considered an option as a veteran backup to Lin if the Knicks didn't get Steve Nash or Kidd.
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