It was like talking to corporate CEO disguised as a little old lady.

FORBES: Angel

He followed up with hilarious ads depicting a little old lady going to her bank branch (a rival) and discovering that it's been turned into a wine bar.

FORBES: Brisk and brusque

Kleinfelds success was primarily due to a little old lady working the sales floor and running the business, says Peter Grimes, publisher of the bridal industry trade magazine Vows.

FORBES: Of silk purses and sows ears

Observational studies are about as reliable as a little old lady who claims that she can identify the perpetrator of a crime because she saw him through the rain from her window two blocks away.

FORBES: Clinical Trial Advice For Investors From Two Pros