Another challenge: How to begin a live television and radio program that start after two entirely different on-air introductory programs?

NPR: Putting TV on the Radio

The combined technical capabilities of the ConnecTV platform provide a unique social and content user experience designed to transform television into a highly interactive second screen experience, in tandem with a live or time-shifted program.

ENGADGET: ConnecTV officially launches, gives you more ways to bug your buddies