On the one hand DELL is amaster of social media, a pioneer of new social media techniques - on the other it cannot influence its share price positively through social.
We haven't heard much about them, but they're rumored to run Symbian OS. We're sure you're now looking down at your new Samsung Galaxy Nexus with disdain, but we bet you could hire a few master craftsmen to make your own hand-engraved dragon for around the same price to help alleviate the regret.
Philippe Dufour stands high up in the watchmaking pantheon, not as a brand, but an independent master watchmaker--just himself, an assistant or two, and a few machine and hand tools that would be instantly recognizable to a watchmaker 200 years ago.