Our own advice to agency clients is that if you uncover a misdeed, your first call should be to your legal counsel, and your second, immediately after, should be to PR.

FORBES: Bad Business: Indicted Or Not, You Are Going To Get Caught

The most problematic form of digital attacks for businesses are evil clones, impersonators who use technology to create a believable avatar of you that confesses to a misdeed, or exaggerates your faults.

FORBES: Digital Assassins Invade The Corporate Suite

In an e-mail to a tech blogger he said the misdeed was the work of a hacker who had broken into his computer.

FORBES: Magazine Article

What he does dispute is that there were enough people at UBS who knew what he was doing that he should not have to pay a price for his misdeed (aka prison).

FORBES: Missing At UBS Rogue Trader Trial, UBS Accountability