Festivities kick off when a group of villagers catch a mountain goat and parade him through the streets.

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With a flip of the traction-control switch and a depression of the accelerator, the needle red-lined on the rpm gauge and the car sprang out of the snow with the alacrity of a mountain goat.

FORBES: Overview

Back then, the locals could not begin to understand why would ever scale a mountain unless you had lost a goat up one.

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The solemn ritual sacrifice of a goat to the mountain is performed by villagers clad in their finest ceremonial dress, under the careful direction of a shibi (priest).

UNESCO: Culture