While a neon sign is on the way, the club can be a bit tough to find: you have to listen for the music and look for the doorman.
In jazz-age America, the neon sign took off, and every business that wanted to prove itself modern had to invest in a neon sign to keep up with the competition.
As the Met show began in a museum that houses paintings by Picasso and Van Gogh Ritter said he was "storming the gates of irony, " and he later remarked that it was cool to play in a place without a neon sign behind him and without anyone throwing beer bottles.
Hotspots springing up to serve the new residents include coffee shop Nelson the Seagull, restaurants Wildebeest and Pidgin, and Save On Meats, an old butcher shop with a legendary neon sign that now houses a popular diner.
When people act against their self-interest I see a flashing neon sign: Interesting Psychology Here!
Satiny leopard-print pajamas hung beneath a neon-pink sign for the Cosmopolitan brand, a new partnership.
There's a classic neon McDonald's sign, a scale model of an old Texaco service station where kids can play at fixing a car and a mock-up of an early Holiday Inn, complete with cheesy laminated coffee tables.
Where a huge, neon Asahi beer sign was once a beacon, there now looms what can only be described as an objet, a kind of golden beet resting on a black obsidian-like pedestal (which doubles as a restaurant).
The rig was working on what will be a 25-story building near the East River in Queens' Long Island City neighborhood, behind a large neon Pepsi-Cola sign that serves as a local landmark.
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