He has unsuccessfully been lobbying the company for months to issue perpetual preferred shares to its shareholders that would pay a nice yield and give hedge fund managers a new security to trade, which is the kind of thing they love.

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So while Stewart's show grabbed big buzz this week for skewering The New York Times' for being the kind of news a "grandmother" would love, in May the median age of The Daily Show viewers crept up five years to 41.4, and the median age of The Colbert Report viewers was up five years to 38.3 , according to Nielsen.

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