The company's mission is uncomplicated: It gives a free pair of shoes to a child in need every time it sells a pair.

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Since its founding in 2006 by Blake Mycoskie, TOMS has matched every pair of TOMS shoes purchased with a new pair given to a child in need.

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As an example, she cites TOMS, which pledges to donate one pair of shoes to a child in need for each pair sold.

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