But have you ever heard of the word "pun", a play on words?

WHITEHOUSE: Press Briefing

So, it's kind of a play on words in his - a play on words - a creative word play that he was doing here.

NPR: Getting 'The Message' from Hip-Hop Lyrics

The term is a play on words, of course, and an example of the old marketing trick of avoiding the baggage of one phrase by inventing another.

FORBES: A New Kind of Distance Learning

The group is also known in longer form as Lulz Security - where "Lulz" is a play on words of the popular internet phrase "lol", meaning "laugh out loud".

BBC: 'Lulzsec hacker' latest to be arrested in US

In other words, the economy has changed in a way that allows the most talented to play on a larger stage to a larger audience.

FORBES: Down With The 1%! Whoever They Are ...