At the same time crusty competitors Interstate Bakeries and Sara Lee instigated a price war.
And in NYC, where competition is fierce, carriers are in a bit of a price war.
Then comes the potential for a price war with other schools desperate to fill their classrooms.
But that revenue is especially shaky if TiVo finds itself in a price war with the upstarts.
Basel, Switzerland-based Roche has started a price war between its hepatitis C drug, Pegasys, and Schering-Plough's Peg-Intron.
The prospect of a price war took AMD's stock price down 7% in one day in March.
Titanium dioxide suffered because of a price war between a couple of major producers two years ago.
In the late 1980s it fought a price war with Japanese enginemakers while investing heavily in new product.
But "when the pinch starts to bite, benign price discounting could turn into a price war, " it said.
Consumers likely will benefit from the deal, as increased competition leads to a price war in the space.
That could lead to a price war on the international route where airlines make most of their profits.
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Then the two companies slapped each other silly in a price war that ground down profit margins at both companies.
Apple may not want to provoke a price war in the tablet market, where it sees plenty of growth to come.
The drop was attributed to a price war touched off by Hope Group when it cut feed prices by up to 25%.
The merged company did a reasonable job of fending off competitors, but did so by engaging in a price war that clobbered profitability.
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For all its high-tech local networks, the firm faces a fierce battle against the entrenched Baby Bells, which are preparing for a price war.
The battery business is no winner--a price war in the checkout aisle has made profits elusive--and Gillette's shares are down 53% from their 1998 high.
While he knows that alone won't be enough, he is just escalating a price war that Sprint may not be in good shape to wage.
It would appear that the stores in the south of that great country have got themselves locked into a price war on a loss leader.
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The companies have been fighting in a price war that has pushed margins to almost nothing on the most basic orders, like those for diapers and soap.
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Price competition in the voice market is ferocious Sprint itself started a price war in July when it began charging five cents a minute for domestic long-distance calls.
Where Jango, or its equivalents, work, comparison shopping will become so easy that it will no doubt trigger a price war, driving prices down to commodity levels.
Japanese firms pile in late as resellers or with their own me-too versions and kill themselves in a price war while U.S. entrepreneurs move on to new technologies.
In America, the effect of some states' hikes in tobacco taxes is being neutralised by a price war, in which smaller, discount brands are undercutting the big names.
"This could easily set off a price war in which the consumer wins in the end, " says Richard Doherty, director of Envisioneering Group, a technology consultancy in Seaford, N.
But a price war is not going to happen.
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So a price war has ensued on franchise-signup costs.
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The first is that the paper industry is in many ways a commodity business, and in a commodity business any more than one serious competitor is enough to produce a price war.
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