French and German environmentalists have called for their removal after reports from a German media company.

BBC: Radioactive barrel in the English Channel

One operates a luxury touring-bus company, while another runs a growing, franchised moving and junk-removal business.

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Molly Carter, a spokeswoman for the company, said Friday that the removal of brominated vegetable oil was in the works over the past year after the company began "hearing rumblings" from consumers about the ingredient.

WSJ: Gatorade to remove controversial ingredient

Well, you need look no further than the company's latest Transparency Report, which details instances of content removal and user data requests over a six month span.

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