"This is a roll of the dice, " concedes David Hodess, who heads GameFly, the videogame subscription service.

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Suppose you have a roll of the dice that will get you a hundred-dollar bill if you land a seven and nothing otherwise.

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Beyond that, it is a roll of the dice.

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Its fractured narrative, its seemingly disparate-yet-connected storylines spanning thousands of years, and the utilization of its cast as multiple characters in multiple timelines, was a serious roll of the dice.

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In the first open field for mayor in more than a decade, these confessions are a "roll of the dice, " said George Arzt, a Democratic strategist who served as former Mayor Ed Koch's press secretary.

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Cash bears a single risk, a single roll of the dice.

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His first big roll of the dice is on Custom, the alias of Duane Levold, a towering Canadian who was the subject of a noisy bidding war last summer between Field and DreamWorks.

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Robin Williams plays Alan, who was sucked into the Jumanji board as a boy and emerges twenty-six years later when a couple of kids (Kirsten Dunst and Bradley Pierce) open up the game and roll the dice.

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Field's first big roll of the dice for shareholders is on Custom, the nom de plume of Duane Levold, a 6-foot-8 Canadian who was the subject of a noisy bidding war last summer between Field and DreamWorks.

FORBES: Field of Dreams