If your brand wants a nod from mom, adjust the positioning to show how a brand embodies sense of accomplishment and delivers on social responsibility.

FORBES: Listen To The Moms: 3 Brand Marketing Insights For 2012

Family life, as Hoggart understood, thus provides a basis for a form of social responsibility that extends beyond contractual rights and obligations to a sense of shared moral and affective commitments.

UNESCO: The Uses of Richard Hoggart