But want to know if an unfamiliar product say a polo shirt with a three-quarter length sleeve will work in a virgin market?

FORBES: How To Create What You Want In An Uncertain World

Bright colors were showstoppers too at Juan Carlos Obando whose show featured a knee-length, long sleeve dress in hot pink and a chartreuse halter gown with a fish tail hem.

FORBES: NY Fashion Week Day 1: BCBG Max Azria, Costello Tagliapietra And Juan Carlos Obando