Cheng orders a chocolate croissant and a slice of cake for us to share.

FORBES: Restaurant Mogul Tony Cheng's Hong Kong: Table By Table

Second - as if you needed telling - retailing will for some time remain all about trying to win a bigger slice of a cake that cannot grow in any meaningful way.

BBC: Sainsbury's tells shoppers�� story

And owners of capital are grabbing a bigger slice of the cake relative to workers as a whole.

ECONOMIST: The rich nations no longer dominate global production

Now the government intends to take a bigger slice of a smaller cake of remittances.

ECONOMIST: Fidel Castro is to shut half his sugar industry

But don't most of play along with the fiction that if we eat one of these bars, we can indulge ourselves later in a slice of cheese cake?

FORBES: Magazine Article

That is mostly because workers get such a small slice of the national cake: 53% in 2007, down from 61% in 1990 (and compared with about two-thirds in America).

ECONOMIST: World economy

Will it enable Mr Ellison to help himself to a big slice of the industry's cake?

ECONOMIST: Computing