The product in question is Free, a soda pop celebrated in the commercial with images of gleeful guzzlers that include dancers and rockers, plus a blissed-out mime.

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Maybe next President Obama will propose a special tax on soda pop to contribute to a Trust Fund that can investigate ways to promote the drinking of wheatgrass and pomegranate juice?

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Then Norris pans his emitter back to us, and our heads fill with the crisp pop of a soda can being opened and poured into a glass of ice.

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Or that undisciplined mook holding a dripping drumstick in one hand and a pint of ice cream and soda pop in the other?

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GQ, a style magazine, Mr Hague boasted that as a young man helping to deliver beer and soda pop to pubs around Yorkshire, he had been known to drink as many as 14 pints of beer a day.

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Benioff also saw that as these chunky apps went online, where customers could test-drive them (instead of taking a salesguy's word for it), they had to be marketed more like soda pop than spreadsheets.

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The change follows a number of splashy moves in the past year by PepsiCo to improve results for its namesake soda, including a multiyear deal to sponsor the Super Bowl halftime show and a wide-ranging deal with pop star Beyonce.

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