Zuckerberg lately has gotten the reputation of the billionaire exec in the ivory tower, wearing a hoodie of course.
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Four years holed up in an ivory tower could be a waste of your time and your money.
"I suspect he sometimes thinks these lawyers are talking in their artificial world with their artificial constructs, and in some ways, he's like a breath of fresh air in the ivory tower, " says Thomas Leary, the other Republican on the FTC.
Going forward, the only way Romney defeat the Gingrich-led insurgent challenge stripped him of his claim to inevitability once and for all is if he can stay on the offense, descend from his Ivory Tower and generate a sense of authenticity and competence with the electorate that he has been unable to achieve to date.
And therefore it runs against the traditional Genentech narrative, in which a group of altruistic biologists come down from the ivory tower to save the brutes at the New Jersey-based drug giants.
Lastly, spending time in the stores vs. only in the ivory tower of the corporate office is a must.
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"Wine belongs on the table, not on a pedestal or in an ivory tower, " says Joel Peterson, general manager of Ravenswood Winery, part of Constellation Wines.
To get an idea of the gulf between the ivory tower and Main Street, take a look at the essay by Yale professor Robert Shiller.
And prominent entrepreneurs serve on the staff, not just ivory-tower academics, helping students get a feel for what the challenges of the business world are really like.
And while there might be some ivory tower views that the way to do this is the single purchase of a game that has driven the industry up until this point in time, new methods will come to market and the successful models will level up and help drive the development of the next round of gaming.
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