"China will not overnight become a very profitable beer market, it will be a hard slog, " said SABMiller's managing director of Asia and Africa, Andre Parker.

BBC: The Chinese beer industry is growing rapidly

Businesses are very profitable, which is why the stock market has actually recovered a lot of its value is because companies are making a profit.

WHITEHOUSE: Discussing the Economy in Richmond

The challenge is great, nearly impossible: As I explained last month, France is a very small market, already cluttered with several general news pure-players which are not yet profitable.

FORBES: Arianna Huffington's Plan to Conquer France and the World