For example, we all can thank HP for a world of color.

FORBES: Will Meg Whitman be more like Steve Jobs, or Carol Bartz? HP's future is at stake

In a world full of color, most people prefer black and white at least when it comes to cars.

FORBES: Top 10 Most Popular Car Colors

The world is not fair to those kids mainly because they had the misfortune of being born two miles away into a more difficult part of the world and with a skin color that makes realizing the opportunities that the President spoke about that much harder.

FORBES: If I Were A Poor Black Kid

It takes place in a gritty-looking, color-drained world of grays, brown and icy blues.

NPR: 'Man Of Steel' Promises Poignancy From Superman

He sheds light on his exclusive use of the 'color' white -- a purist trademark that makes him one of the world's most distinctive architects.

CNN: A Quest to build

Most of us would love to live in a color blind world.

FORBES: Why It's a Mistake for Doctors to be Color Blind

The common problem of Solondz's characters is an inability to see the world in shades of grey, which is fitting in a film where color garish, boring or just plain ugly is so important, and the actors are working off palettes of such extreme emotions.

WSJ: 'Get Low,' 'Life During Wartime,' 'The Extra Man,' 'Dinner for Schmucks' | By John Anderson

The lasting appeal of this Brazil team, Duarte believes, is also linked to technology which allowed the 1970 World Cup to be beamed around the globe in color -- allowing viewers a first glimpse of the iconic yellow shirt.

CNN: The greatest football team: Spain 2012 vs. Brazil 1970?

Thought bubbles (picture the dialog bubble above the head of a comic strip character) are the unspoken attitudes, assumptions and beliefs that color our view of the world.

FORBES: It's Time For Our Leaders to Start Acting Like Leaders, Part II