She has embraced all sorts of methods to get people through the doors daily online deals, social media updates, listings at the TKTS booths, casting celebrities (singer Aaron Carter was recently in "The Fantasticks"), even backstage tours and a chance to have a mug shot.

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Among them are QBs Nate Montana (son of Joe Montana) and Jordan Rodgers (brother of Aaron Rodgers), Jake Ryan (son of Pat Ryan), Duron Carter (son of Cris Carter), Luke Tasker (son of Steve Tasker), Kyle Long (son of Howie Long, brother of Chris Long) and Baker Steinkuhler (son of Dean Steinkuhler).

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The cast includes John Travolta, Salma Hayek and Benicio Del Toro, but the main characters are played by young actors Blake Lively ("Gossip Girl") and Aaron Johnson ("Kick-Ass"), plus Taylor Kitsch, seeking redemption after starring in "John Carter" and "Battleship, " both big-budget road kill earlier this year.

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