Industry executives know better than to speak critically about the firm on the record.
Most are glowing about the firm and in particular about Mr Jobs's impact on it.
If these sales do not materialise, that will say a lot about the firm's ability to survive.
But whatever else that can be said about the firm, its managers certainly know how to make a splash.
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Is it designed to win consumers to the PepsiCo brands or to improve the way PepsiCo employees feel about the firm?
In most countries, the law restricts trading in a firm's shares by people who have confidential information about the firm's prospects.
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First Round also revamped its website to add more information about the firm and full detailed pages on each of its companies.
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Case in point: A web page set up by by Coca-Cola just to rebut a variety of rumors about the firm.
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Swansea Trading Standards had also received over 200 complaints about the firm, many about the promises they made in their phone calls.
It is supposed to be an investigation into whether Lehman and its chief executive, Richard Fuld, misled investors about the firm's financial health.
Be sure to learn as much about the firm and the principals as possible, and be creative when it comes to presenting yourself to them.
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To learn more about the firm, visit the company website: www.corporateresolutions.com.
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In 2009, Massachusetts officials subpoenaed Goldman about the firm's weekly "trading huddles, " where research analysts gave traders stock tips, some of which were passed to Goldman clients.
There has been plenty of off-stage sniping from non-executives anxious to protect their reputations, especially if the latest disclosure of problems raises questions about the firm's corporate governance.
To keep them excited about the firm and give them a sense of being part of a team, he hold events like a recent bowling night in Brooklyn.
IBM's scientists also seem enthusiastic about the firm's new direction.
He told the BBC the Phoenix group had not shown an "ounce of humility" about the firm's demise and they owed an apology to the firm's employees and creditors.
The management that is there will know more about the firm, the industry, than will the fresh faced kids straight out of school who are the on the ground consultants.
ICG, an information technology company, which raises serious questions about the firm's ability to provide the sort of integrated service, melding advice on strategy and technology, which a growing number of clients are demanding.
Finally, he reminds the trader that all employees of the manager have signed, as a condition of employment, a restrictive employment contract with heavy financial penalties for employees who say anything derogatory about the firm.
Last week, Fastow began speaking at the behest of prosecutors, who seek to use his words to prove that Enron's former Chairman Kenneth Lay and former Chief Executive Jeffrey Skilling intentionally misled investors and the media about the firm's dire financial straits.
Following a critical article about the Madoff firm in 2001 by Barron's, which raised questions about whether the secretive investment operation was legitimately generating returns, Mark Madoff, with Andrew watching nearby, addressed dozens of Madoff traders in the firm's offices, strongly arguing that the article was incorrect, and that Madoff's investment operation was legitimate, according to people who were there.
And one person talked about the culture of the firm, how they needed to stick together.
Named boss incrementally between 2000 and 2003, he quickly set about overhauling the firm.
Indeed, every one I talked to about DeltaWrx seemed kind of fuzzy about how the firm adds value.
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After she had tapped their knowledge about the accounting firm, several of them volunteered to give her a referral.
Besides, the current financial slump, the reason we were worried about the future of the firm, was global in scope.
Clothing sales, which account for about half the firm's turnover, were up by just 0.9%, hampered by hot summer weather.
Other steel companies have talked about buying the firm's mills and rationalising their operations, but nothing of the sort has happened.
He said he also had concerns about how the firm was ensuring that held data could not be traced back to individual users.
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