Cue Freitag, one of the hippest bag and accessory companies in Europe.

BBC: The stranger side of Switzerland

And I was also gently mocking the idea that a Davos bag is the nattiest travel accessory imaginable.

ECONOMIST: Business travel

One explanation is that Apple products have become a brand-name accessory, the technological equivalent of another Japanese favorite: a Louis Vuitton bag.

WSJ: Japan's iPad Frenzy Signals a Sea Change