For several years Mr Massey has also been on the board of BP, which he believes benefited from its work with NGOs after a deadly accidentat a refinery in Texas in 2002.
The way things workat present, they're taken to their local District General Hospital accident and emergency department, where they're sometimes met at the door by a junior doctor with little experience of their condition.
It promises to introduce information campaigns on how young people in particular can avoid accidents, and work with the Royal Society for the Prevention of Accidents to look at new ways of delivering accident-prevention messages.