The best way to understand and properly frame the B2B vs B2C marketing conversation is through the lens of the major accountabilities marketing organizations have.

FORBES: B2B Marketing: the Orphaned Stepchild

"This incident should open the door to all sorts of investigation and accountabilities, " said Hanan Ashrawi, a member of the Palestine Liberation Organization's executive committee.

CNN: Palestinians protest inmate's death, warn Obama

But many also wondered if another set of dotted-line accountabilities would bog down the organization and make it harder to keep up with the latest trends.

FORBES: What Are Your Critical Decisions?

"It is important to have an absolutely solid basis by which the whole of the House and the public can understand exactly the accountabilities and responsibilities of the secretary of state, " Baroness Williams said, as peers began the second day of committee stage consideration of the bill on 2 November 2011.

BBC: Cross-party talks to take place on health secretary role