On the other hand, a marketer-led process is likely to achieve positive results by luck alone.

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Yes, you may achieve abnormally positive results, but you may also experience abnormally negative returns, and those are the ones that matter.

FORBES: A Frame of Reference: Downside Risk

The United States of America and the Russian Federation will only be able to achieve positive new results by acting together for the purpose of strengthening the democracy, security, and prosperity of the American and Russian peoples, and by solving other complex challenges confronting our countries and the international community.

WHITEHOUSE: The White House